Entertainment giant Sony reportedly has a video Walkman
on the drawing board and is making plans to increase its share of the
digital music market.
The Planning Lab: Fallons latest ad for Sony Walkman is magical:: An inside-in indie planning sideshow project. Lakai skate video. Step into my office. Creativity and behaviour in the advertising agency http://theplanninglab.typepad.com/theplanninglab/2007/10/fallons-latest-.htmlHOME | PRESS RELEASE:: Vice President, Product and Application Planning of Sony Ericsson. The Sonys world famous WalkmanŽ mobile music heritage makes the W800 a http://www.sonyericsson.com/developerimages/w800.pdfHOME | However, analysts say for Sony to be a success, it
must remake itself.
In Tokyo, Sony's senior vice president told reporters the company is
developing a new Walkman capable of handling video.
Hiroshi Yoshioka didn't
provide details and Sony did not return calls from internetnews.com.
"Sony should have a play in this area -- the big question is what is it?"
Roger Kay of Endpoint Technologies Associates, said. If it is just another
iPod-like device, "it could be ho-hum," Kay said.
Sony, whose Walkman sparked the portable music era, has seen that dominance
vanish.
PC World - Search Results video walkman:: Sony raised a few eyebrows when it announced a video Walkman last week, but in maker is planning to launch a music service for its own line of Walkman phones. http://www.pcworld.com/search/results?col=blogs&qt=video+walkman&sort=relevanceHOME | The company was "darned near wiped out" by Apple's iPod,
according to Rob Enderle, principal analyst with the Enderle Group.
Now Sony "is not even a player; they are so out of
the league no one takes them serious."
However, that hasn't stopped Sony from trying. The company unveiled two new
versions of its digital music player, renamed "Walkman."
Walkman, Home Entertainment Take Center Stage In Sony Campaign - 5/7 :: Home Video. Home Audio. Portable Digital Devices. Car Electronics Sony is also planning to run a string of print ads for its Super Audio CD player http://www.twice.com/article/CA75027.htmlHOME | |
The new and improved Walkman.
Source: Sony |
The 20GB NW-A3000
and the 6GB NW-A1000 includes a "My Favorite Shuffle" feature allowing users
to pick from the most-listened-to 100 songs which are then randomly played. The
devices have a four-way directional button for selecting commands.
Users can also search through three years of playback history, according to Sony.
The new Walkman features MP3 and ATRAC3plus playback and can access Sony's
online music store.
Protecting that content has hurt Sony, Enderle believed.
Instead, the entertainment company must
advocate for the user, focusing on the best device. Sony has destroyed
compatibility by requiring devices to work with their DRM, their memory cards
and even their DVD specifications, according to the analyst.
Kay said Sony was considered "asleep at the wheel when it comes to digital
media." The entertainment giant's Walkman brand is now seen as "retro,"
according to Kay.
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Technical Analysis: Overbought, Overschmought
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