What is the cost of conducting a focus group in Canada?
Quotes from actual companies/websites, or your personal experience would be best.
Hi! Thanks for the question.
Here are some focus groups estimates I was able to gather. Our first
link provides some good figures.
Questionnaire development: $150 ? $500
Participant Recruitment: $400 ? $800
Incentives to Respondents: $0-$400
Facilities & Travel Costs: $300 ? $800
Moderator Salary: $250 ? $600
Analysis and report: $500 ? $1,000
------------------------------------
Total Estimated Costs: $1,600 ? $4,100
?Using Focus Groups?
http://72.14.203.104/search?q=cache:VBS_R472RwIJ:www.thcu.ca/infoandresources/publications/Focus_Groups_Master_Wkbk_Complete_v2_content_06.30.00_format_aug03.pdf+%22focus+groups%22+costs+site:.ca&hl=en&ct=clnk&cd=17
PDF File: http://www.thcu.ca/infoandresources/publications/Focus_Groups_Master_Wkbk_Complete_v2_content_06.30.00_format_aug03.pdf
?Focus group cost typically varies from a low of $1,500 per group to
over $7,000. Focus groups that are comprised of small market segments
(truck drivers who like baroque music) have higher prices. Enrolling a
rare type of consumer group takes time. Participants are paid for
their attendance ($40?$50 each for consumers, and up to $150 or more
for professionals), which raises the price.?
?FOCUS GROUPS?
http://www.pra.ca/resources/focusgroup.pdf
?Costs are based on a combination of recruitment costs, participant
expenses, and consulting-related fees that may be charged by the
company running the focus group. Typical focus groups cost between
$3,000 - $8,000 per group, which includes a fee of typically $50 to
$100 per participant.?
?What Works When? White Paper on Web Site Testing Methodologies?
http://www.e-future.ca/alberta/ebusiness/presentations/what_users_want_from_your_website.pdf
Search terms used:
"focus groups" costs site:.ca
I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
Regards,
Easterangel-ga
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Focus Group Study in Canada 
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