I was recently listening to a presentation I made to the National Speakers Association of Australia way back in 1998. At the time, I was talking about the idea that it's not enough to think of yourself as a speaker, but as an expert. I said:
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"Don't think of yourself as a speaker; think of yourself as a messenger. You've got a message, and speaking is just the way you deliver it. Your competitors are not the people in this room sitting next to you. Your competitors are people with the same message, who are using the power of the Internet to deliver that message to the people who used to get it from you."
That was 10 years ago. It was before Google, YouTube, blogs and podcasts. It was before high-speed broadband. It was before Skype and cheap international phone calls. It was before September 11 and the slump in the meetings industry. It was even before the National Speakers Association changed its tag line to "Experts Who Speak".
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But it's still true today. In fact, it's even more true today.
So what else are YOU doing to deliver your message?
Here's one way to do it: Conduct teleseminars.
I've been listening to teleseminars for years, and I've recently started conducting my own. They're inexpensive, convenient, efficient, high value to your audience, and they'll give you a significant point of difference.
Teleseminars have been around for a while, so why am I particularly recommending them now (I hear you cry)?
I'll give you five reasons:
1. First, as I mentioned, your competitors might be doing it already, and they might be stealing your market, which is seeking knowledge in different ways.
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2. Your audiences have less time than ever before, and a teleseminar doesn't waste their time. They don't have to get in the car, they don't have to find parking, they don't have to arrive early and stay late for networking. Instead, they just sit at their desk until the time of the teleseminar, and then just pick up the phone and make a call.
3. You can reach a global audience. I'm not suggesting you'll automatically attract millions of Internet users from around the world. But you do take distance out of the equation.
4. Teleseminar services are inexpensive and easy to use. That wasn't always the case, but it's certainly true now.
5. Long-distance phone calls are cheap. They're even cheaper if your audience uses phone cards, Skype, or other VOIP services. Even if they don't understand what that means and just use their standard phone line, it's easy to get a cheap long-distance phone plan nowadays.
So what are you waiting for?
Teleseminars are an easy, efficient and effective way for you to deliver your message in another way. You don't have to discard any of your existing programs; you can just offer clients another way to experience them.
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